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Expert Session:
Loyalty &
Communities
Exploring the use of tokens to enhance community engagement and loyalty across various sectors, examining their technical, tax, legal, and business implications through real-world examples.
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This event is made possible by:
TOKENIZING LOYALTY AND ENGAGEMENT
We are hosting a comprehensive expert session focused on enhancing loyalty and engagement in communities through the use of blockchain technology. This session will explore how tokens are used to foster engagement across various sectors.
Location: Amsterdam
Date: Tuesday, May 14, 2024
Participants: Max. 25. Selected audience.
Time: 1:30 pm - 5 pm
Costs: Free for fellows & partners
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Program
KEYNOTE
The Tax Treatment of Tokens
By Dennis Post, Partner Tax at EY
As digital tokens gain wider acceptance, the fast evolution of digital tokens into various forms means
tax payers will encounter challenges and risks. Although one may expect that tokens will be taxed
similarly to their functional equivalent in the real world, this is not always the case. Also, in some
instances there may not be clear guidance on the tax consequences of the transfer or sale of a token.
KEYNOTE
The Legal & Regulatory Aspects of Loyalty Tokens
By Arie van den Bergen, Lawyer at Finnick
Tokens used in communities can serve many purposes. Therefore, the token can take many
forms. This means that the legal and regulatory aspects of the token may differ, depending on the
specific characteristics.
DISCUSSIONS:
Product Updates, Use Cases, Challenges, and Success Stories
Highlights;
- Drive growth and revenue with plug & play Reward Campaigns, by Mieszko Czyzyk -
- Smart Event Ticketing & Collectables, by Frank Roskam - Celebratix
- Boost customer loyalty to drive recurring sales for your Shopify store, by Quincy Dagelet - Crowny
- Early Findings, thesis Token Based Loyalty Programs, by Chiara Munaretto - Deloitte
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